Buy Gold Online

About The Real Asset Co

The next-generation gold investment platform

The Real Asset Company enables individuals around the world to buy gold and silver bullion securely and efficiently. Our investor-friendly platform sits on top of first-class global vaulting infrastructure, providing an online account for buying gold and silver and holding precious metals.

Gold bloc 1.0, our gold-backed digital currency adds an additional layer of transparency and control to your gold investment. Backed by one gram of gold, we believe our cryptocurrency is the first step to bringing gold back to the monetary system.

When you buy gold, you take direct ownership of allocated gold that becomes your legal property. You own physical gold – we are just the custodian. We think this provides a superior product to gold ETFs, securities and unallocated gold accounts, where the client does not have legal title physical gold bullion. Why invest in gold if you don’t own the real thing?

Read about our history

Why we started
Founders’ note

Read why The Real Asset Co was founded, the problem we’re solving and how we improve things for individual investors.

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Our history
Learn our journey

Read our timeline to understand how we’ve become the company we are today, key milestones and news announcements.

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View history

What our clients say

Read genuine reviews from our clients on independent platform TrustPilot, to see why we’re so trusted for buying gold online.

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In the press
Media appearances

See The Real Asset Company, our people and commentary featured and mentioned by major news sites around the world.

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How to buy gold
Using your account

See how simple it is to open an allocated gold account on our platform, deposits funds and make your gold bullion investments.

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Buying gold

Register bars
In your name

Learn how to register whole bars in your name and enjoy even more control with our gold bar registration service.

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Register bars

Gold SIPPs
Buying with pensions

Learn the four quick steps involved in buying gold with your SIPP, to help you secure your retirement savings in gold bars.

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Four steps

Ralph Hazell
Chief Executive

Ralph is CEO and alongside overseeing the business he manages the market making, risk and our 24/7 bullion markets.

ralph hazell

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Ned Naylor Leyland
Non-Exec Director

Ned is a board member and well-known investor in the precious metals markets, providing further bullion market knowledge.

Ned Naylor Leyland

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