Meet the team
Behind The Real Asset Company
Here at The Real Asset Company we are passionate about how technology and the internet can improve the way we consume financial services, and have extensive experience building and running online platforms. After success in other financial markets we decided to use our technology and know-how to launch The Real Asset Company in 2010. We wanted to provide an investment platform that gives the retail investor access to the security and efficiency of the wholesale bullion markets. We hope our technology enables individual investors to buy gold bullion on the same terms as professional investors.
We are great believers in the benefits of physical bullion, and the role allocated gold and silver play in a balanced investment portfolio. We founded The Real Asset Company as a service we would use ourselves, and have pioneered new ways to buy gold online. The business remains nearly >80% owned by the employees and we hope you find The Real Asset Company a better way to buy gold. We love to hear your feedback, so if you have any opinions about how we can do things better please contact us. We’re here to improve how you invest in gold.
Ralph is CEO of The Real Asset Company, and was previously a trader and market maker in the fixed income and commodity markets for over 10 years. He was a founding partner of Trafalgar Financial Futures in Gibraltar, and of Jebel Tariq Trading in Dubai, which was the first company to automate market making in gold futures on the DGCX Dubai Gold and Commodities exchange.
In 2007 Ralph left the markets to pursue his interest in retail driven marketplaces and exchanges. Whilst building a range of technology platforms, Ralph founded MoneySwap, a P2P currency exchange. MoneySwap was listed on AIM in 2011 and Ralph remains a shareholder.
Ralph is a firm believer in gold and its role in the financial system. Ralph has been buying gold bullion since 2000, and founded The Real Asset Company to improve access to the gold markets for individuals.
Chief Operating Officer
Will has worked with Ralph for many years, and is COO of The Real Asset Company. Having followed his deep interest in financial markets, he has worked in online financial technology businesses since graduating with a BSc Econ Politics.
Will helped launch MoneySwap and spent a year in Hong Kong and China working with new Asian investors as a consultant. After working closely with the new investors and management he returned to London in 2010 to found The Real Asset Company with Ralph.
Over the years Will’s interest in finance and investment led him to develop a deep knowledge of monetary economics, gold and silver, which in turn lead him to buy gold. Will regularly contributes to our Research Desk and his views are sought by media such as the Telegraph, Yahoo Finance and investment sites such as The Market Oracle, Seeking Alpha and Stockopedia.
Head of Research
Jan is Head of Research at The Real Asset Company and was inspired to work in the gold and silver investment markets after working with fund manager Ned Naylor-Leyland, at Cheviot Asset Management. After working with Ned in 2010 Jan wrote her dissertation on the use of precious metals in the monetary system, and graduated with first class honours from Aston University in 2011.
Jan then joined The Real Asset Company, and has since become Head of Research. Her thoughts and opinions on gold prices, when to buy gold, how to buy gold, and many other issues facing gold investors, are sought by a range of media including investment sites such as Kitco, GATA, Lewrockwell.com, national media outlets including the Mail on Sunday, The Telegraph, and news channels like RT.
Jan wants to continue growing as a thought leader in the gold and silver markets, and you can get her latest commentary delivered to your inbox each day by subscribing to our RSS feed.
Ned Naylor Leyland
Ned graduated with a BA (Hons) degree from the University of Bristol in 1998. He began his career in 2001 at Neilson Management, later moving to Smith & Williamson (formerly NCL Investments) in 2003 where he was an Investment Manager. Ned joined Cheviot Asset Management in July 2008 and advises a specialist Precious Metals fund called Abydos Holdings as well as being a Portfolio Manager.
Ned is a widely-followed commentator on the Precious Metals markets, and as an avowed Goldbug he sits on the Board of The Real Asset Company to offer strategic advice and help us ensure our service is suitable for the most informed and professional of gold investors.