Enjoy direct ownership of allocated bullion

Your legal property

When you’ve learnt how to buy pure gold bullion, you need to be sure you really own your gold investment.

In the gold market there is a great difference between ‘allocated’ gold bullion, when the gold is your legal property, and ‘unallocated’ gold, where you own a paper promise to gold. Investment products like ETFs have also been compared to unallocated gold and other proxies for gold investment, and investors should understand what form of gold investment they are making when they buy gold online.

When you buy gold on our platform, at the point of transaction, the gold is instantly allocated into your name. This gives your direct ownership of physical gold bullion. We think this is a better way to invest in gold.

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