Understanding the positives of physical bullion
Why buy gold, or silver? Physical bullion is different to many other investments, providing the ideal means of diversification for those that buy gold online. Investing in bullion brings a range of positives, differs from equities, bonds and cash, and allows you to:
- Avoid counterparty risk
- Hold wealth outside of the banking system
- Own the underlying asset not a security or promise
- Take delivery if you require
Investing in physical bullion has always been the safest way to invest in gold, and now our gold investment platform makes it easier and more efficient to buy gold this way. Our open market place provides a more transparent service and means a fairer gold price when you buy gold bullion.